Record numbers of car media specialists plus an impressive number of EMMA community members and car media aficionados from all over the world came to visit the CarMediaWorld area at Salzburg’s famous Auto Messe. So far, there never came so many visitors to get information about the technology novelties of the season. The goal of making CarMediaWorld in Salzburg the leading international trade fair for the industry is coming a whole lot closer. The approximately 30,000 trade fair visitors were also very keen to explore the industry presence at the CarMediaWorld site.
After years without a committed trade fair location, the Car Media industry has successfully done its next step to revive its own exhibition format in Salzburg. Thanks to the remarkable exhibitor growth and the presence of over 40 brands, an exhibition space of more than 8000 sqm and an attractive supporting program was awaiting fair visitors and car media professionals from all over the world, especially from the German-speaking countries.
Special topics and events provided the specialist audience a glance of the good old Car + Sound atmosphere. In the context of the “Meet the Boss” industry meeting, leading companies and brands were presented to specialist retailers by their managers. Under the motto of “Meet the Freak” and “Enjoy the Community”, the CarMediaWorld, together with the EMMA European Final, offered a show- and party-program that provided enthusiasm not only for car media fans.
Alexander Klett, Managing Director of EMMA and initiator of CarMediaWorld, is extremely positive about the event. “This year, we have come a long way towards our goal to make the CarMediaWorld in Salzburg one of the most important international industry occasions. Accordingly, we are already looking forward to the continuation of our cooperation with the Salzburg Fair and the next – hopefully even greater branch meeting at the next Auto Messe Salzburg from 23 – 25 March2018!”