CarMediaWorld and EMMA Eurofinals at Auto Messe Salzburg 2018

High End Car Audio Products recapture the international market: Costumer’s requirements in terms of in-car audio and entertainment’s quality and functionality are no longer addressed solely to the car manufacturer. Individual expectations on sound, connectivity and user friendliness of automotive infotainment are rising in parallel with the hours that consumers of today spend in their car. Today’s automobile consumers wish to travel as pleasant, entertaining and as audiophile as possible. The industry is reacting to this trend with new custom fit technologies and an extended range of high end car audio products.

From March 23-25 the CarMediaWorld will again be providing an attractive platform for the trend topic of car audio and infotainment at Austria’s major spring trade fair Auto Messe Salzburg. At the start of the international car infotainment season, the European Mobile Media Association (EMMA), as the CarMediaWorld’s organizing team, is once again expecting a unique get together of enthusiasts, specialists and brand representatives from over 50 nations. Together with the Salzburg trade fair audience they will celebrate countless product premieres and the best sounding cars in the world.

International EMMA Head Judge Training: While more than 100 participants of the International Head Judge training prepare for the sound competition season and the implementation of the new competition CD, participants from more than 25 countries are preparing to compete for the European championship title in one or more EMMA categories.

Sold-out space, significant exhibitor growth, leading brands at the CarMediaWorld: The CarMediaWorld, which takes place annually as part of the Auto Messe, is continuously growing to an international flagship event for the industry. This year, the “fair-in-fair-format“ will gather more than 50 brands on more than ten thousand square meters of presentation space. Practically every leading car infotainment manufacturer and distributor will be on site. They perfectly round off the trade fair’s automotive exhibition program and give visitors the opportunity to take a look at this year’s technology trends and innovations and experience them in one of the many show vehicles – some novelties will be presented even before their market premiere.

Dashboard goes digital: Audiophile sound, state of the art entertainment and up-to-date information makes driving an ultimate pleasure. With smartphone connectivity, latest multimedia and navigation technologies, cutting edge wireless charging for Android and iPhones as well as hands-free mobile phone solutions the CarMediaWorld presents innovations that make driving perfect – no matter which generation the car belongs to. Even proven vehicle models can easily and budget-friendly be upgraded with latest sound and infotainment. With exhibitors such as 4connect, AAMP, ACV, Aisonic, Alphard, Audiotec Fischer, Audio Systems, Audison / Hertz, BLAM, Connects2, DLS, DD Audio, ESX, Gladen / Mosconi, German Maestro, Ground Zero, Morel, Musway, RS Audio, Sound Digital, Phoenix Gold, Rainbow, Silent Coat, Standartplast, Steg, Stinger, Vibe and Xcelsus the CarMediaWorld offers an unprecedented array of technology and inspiration. Show cars and product demonstrations provide an opportunity to get up close with latest innovations and help to find the prefect product solution.

“Great music can be consumed anytime, anywhere. Thanks to music streaming and a wide array of high-quality playback products, top notch mobile enjoyment can be achieved wherever you are. The renowned traditional car audio manufacturers with their innovative audio components meet the desire for excellent music playback in the car perfectly and for every budget. No matter if high-end or sound pressure is the aim: Individual wishes and requirements can be fulfilled precisely”, explains CarMediaWorld initiator and EMMA Managing Director Alexander Klett enthusiastically.

EMMA European Championship: The CarMediaWorld will again be accompanied with the big annual European showdown of the best sound-cars in the world. Hundreds of car media enthusiasts from up to 30 nations are once again starting their journey with unique sound vehicles to make the EMMA Eurofinals in Salzburg the absolute highlight of the EMMA Sound Quality competition season. Professionally and creatively equipped with top class audio and video components, the competition cars are among the greatest mobile sound masterpieces of their generation. An international team of judges will again evaluate, where this year’s European car media champions come from. The traditional Saturday Night Party and a huge show program, which is part of the championship, is one more international highlight of the Car Media competition scene. The main sponsoring for this year’s EMMA Eurofinals will again be shared by the power specialists Vibe and Ground Zero. The new third main sponsor is the brand Musway. With its slogan “Music is the Way”, Musway is for the first time presenting its audiophile revolution in the automobile as part of the CarMediaWorld.